Creative Brief
SMB Founder Landing Page
marketerhire.com
·
Friday, May 1, 2026
Overview
- Client
- MarketerHire
- Channel
- marketerhire.com
- Format
- Landing Page — Long Scroll · Responsive — desktop 1280px max, mobile-first
- Objective
- Lead
- Round 1 Due
- Friday, May 1, 2026
- CTA Destination
- marketerhire.com/smb-founders
- Page Goal
- Lead
- Key Sections
- Hero (headline + match-time stat) → Problem (in-house hire burnout) → How it works (3 steps) → Proof (3 founder quotes + logo bar) → FAQ (4 questions) → Final CTA
Goal
Catch SMB founder traffic from the Q2 Meta ads. Make the case in one scroll. The conversion event is the form fill, not a paid signup.
Target Audience
SMB founders arriving from Meta ads. Skeptical of agencies, burned by past hires. First-time visitors with high intent.
Copy
- Headline
- Senior marketers, matched in 48 hours.
- Supporting Copy
- Pre-vetted. Month-to-month. No retainers, no recruiters. If your first match isn't right, we'll re-match — free.
- CTA
- See my match
Visual Direction
Hero
Above-fold: headline + supporting + CTA + 'Trusted by 6,000+' bar with 5 logos. No hero image; let copy and proof do the work.
Layout
Single-column on mobile, 2-column for proof and how-it-works on desktop. Generous whitespace. Sticky nav with single CTA button.
Color
Light theme. White bg. Headlines in slate-900. CTA buttons in #FF52E5 with white text. Yellow (#FCDE3D) accent for trust badges only.
References
- CTA Destination
- marketerhire.com/smb-founders
- Assets / Links
-
- Figma working file: www.figma.com/design/9yKWemKiLQZa7WKuDZ4sfO/MH-Site-Primary
- Customer quotes — 3 founders: drive.google.com/drive/folders/1eAgjr1G9Os1iPSNn2zjJW5aK5Y5nGdPt
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